In short, backlinks are any link in or on a website page that points (or “links”) back to your website/page.

Backlinks are commonly referred to as incoming links, inbound links, inlinks, or inward links. Conversely, links on your website or web page going to another website/page are called outgoing links, outbound links, outlinks, or outward links. What is an inbound link for your website is an outbound link for that website’s owner and vice versa.